Yes and No. Why? It depends on your business. For example: In our experience, facebook advertising sucks for professional services companies. However, a facebook ad can be very successful for a retail or entertainment industry business. Although statistics prove facebook users are engaged on facebook.com longer than the majority of other websites they visit, their attention span is limited making it difficult to engage as a potential consumer. Facebook users do not respond to advertisements like a patient researcher/searcher would when exposed to Google ads. Facebook users are also, statistically, younger and not in a purchasing-mood. They’re killing time, snooping, networking, chatting, and sharing pictures. At the time of this article, Facebook does not include ad extensions like phone numbers or maps, which is critical to most advertisers.
That being said, it never hurts to try and experiment. If you’re going to dabble in Facebook advertising, try LinkedIn, Yahoo, Bing and Google all at the same time. Measure your results – before long you’ll have all the data you require to make the best, informed decision moving forward.