Website Traffic: Hits vs Sessions

A common question asked by many our clients is: what’s the difference between website “hits” and “sessions”? It’s important to know the difference when interpreting your website traffic reports to determine the real volume of traffic your website is receiving.

Each “session” represents a unique visitor. Your visit to this blog is recorded as a single “session”. If you leave and come back tomorrow, your visit will be recorded as another unique session.

Each page click is recorded as a “hit”, and several hits can be made by a single session. A common misperception is thinking your website received 10,000 hits in a month — when in fact those hits could have been made by 1,000 “sessions”, or unique visitors.

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