You prefer to stay under the radar, and you’d rather not create an audience.
You’re Concerned About Liabilities
You’d rather not risk saying something stupid or hurting someone’s feelings.
You Don’t Have Much to Say
You couldn’t possibly come up with enough material to fill a blog.
You Don’t Have That Kind of Time
You’re busy enough as it is, there’s no way you can spare the time to write.
Don’t think you’ll ever start blogging? Technorati thinks you will. So do I. Chances are you’ll be blogging in one way or another very soon. In fact, by Wikipedia definition, you’re already blogging if you’re on Facebook: A blog is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video.
Start a blog, and you’ll be surprised how many people want to read it. It’s writing, not public speaking.
You’re Concerned About Liabilities?
Keep it PG-13.
You Don’t Have Much to Say?
You won’t realize how much you have to say till you open your mouth and get on a roll. Start by blogging about your company, interests, hobbies, or current events/topics that interest you.
You Don’t Have That Kind of Time?
Yes you do, everyone does. What you don’t have time for is writing 10,000 words, mulling it over, revising, changing, and being too critical of your own work. Go with your gut and write whatever comes to mind. Don’t sweat the small stuff. Keep it simple and to the point and you’ll be surprised how quick and easily your blog will grow. You can even download Blackberry and iPhone apps that allow you to post blogs automatically in seconds.
Nobody Cares, Right?
Wrong. Alexa, the web information company, maintains a list of the most popular sites on the web. Take a look, and you’ll find that nearly all of them are social networking and/or resource-sharing websites.