Take a look through your Google Analytics reports or use Google’s Keyword Tool and you’ll find evidence of an often overlooked but effective content strategy to help boost your website SEO.

You’ll notice information-gathering keywords including “how”, “when” and “what”, often overshadowed by the “buy” and “find” keywords you’re already targeting.

The answer to leveraging these information-gathering keywords to bring more traffic to your website: the glossary.

By adding a glossary of terms page to your website, you’ll attract hits from visitors searching for definitions to common industry terms, acronyms and jargon. Complimented with a how-to section or FAQ (Frequently Asked Questions) page, you’ll soon reap some new SEO rewards.

For example: If your website sells Volvo car parts, you likely already have a content strategy in place for “buy Volvo parts online”, or “find Volvo parts deals”. Spread your wings and include the 5 information-gathering keywords such as “who carries the largest selection of Volvo parts online”, “what type of oil filter do Volvo’s use?”, “when to replace Volvo timing belt parts”, “where to find deals on Volvo parts?”, “why buy factory Volvo parts online?”.

Not sure where to start? Take the time to browse your Google Analytics reports and use the Google Keyword Tool to help identify the most popular keywords the average consumer is including in their search.