Frustrated that your email database isn’t growing as fast as you’d like it to? Consider some old-school and perhaps forgotten techniques to help increase your number of subscribers:
1) Allow Customers to Opt-in On Paper
Invite customers to subscribe by paper and pen while at your store or at the counter.
2) Place an “Enter to Win” Box in Your Store
Keep an “Enter to Win” box in a highly visible location to encourage customers to drop their name, phone and email address for a chance to win something special.
3) Utilize Comment Cards
Customers love giving feedback, especially when they’re asked. Make a point of introducing yourself and stating that customer feedback matters to you. Ask them to include their email address so that you may follow up with them if required, and invite them to opt-in to your email marketing lists at the same time.
4) Reconnect and/or Follow-up With Your Customers
If you’ve been in business 20 years but only recently started collecting email addresses, take the time to follow up with existing clients and have them update their information with you – including putting a current email address on file and opting in to your newsletter.
5) Offer On-the-Spot Specials and Discounts
A good time to offer a discount is at the till or checkout counter. Help your consumers save some money by having them opt-in to your email lists. In exchange, offer them 10% off on the spot. It’s a worthwhile investment!